In the latest edition of the Payment Innovation series, Payment Expert caught up with Neosurf CEO, Andrea McGeachin, to discuss the company’s first year operating within the US, the regulatory challenges that arise when dealing with multiple states, and the collaborative process involved to ensure gambling players are being protected and served correctly.

The conversation opened up with some of the challenges a payments company such as Neosurf experienced when entering such a large-scale market like the US. 

McGeachin revealed it’s getting over that ‘fear factor’ when arriving with many states, calling for different regulatory actions and for players to be served right and securely. 

Flexibility across a state-to-state basis is key for any payment or gaming firm when branching out for the first time. Neosurf’s CEO pointed towards its European experience as ideal, but also recognised that when entering new US markets ‘everything is different’, praising the flexibility of her team as a vital component.  

McGeachin also highlighted what she labelled as the ‘KYC handshake’ when it pertains to collaborating and sharing data with other firms, not relying on the Mastercard and Visa payment rails to boost their social and gambling responsibility within the US. 

Responsible gaming was also mentioned by McGeachin as a key trend during the firm’s time in the US, for the operator and player. The Neosurf CEO ‘really endorses’ the fact that operators hold a strong focus on responsible gaming in the relatively new US market. 

Finally, wrapping up the conversation, McGeachin gave us insight into how Neosurf intends to build on its progress in the US since launching in the country last year, with a ‘ready to go’ attitude after finalising due diligence and compliance concerns in that first year.

Looking ahead to the SBC Summit Barcelona, the Payment Innovation series places a closer analysis on some of the industry’s key technologies and developments. To find out more about the SBC Summit Barcelona and why it is vital event for the payment industry, click on the banner below.