In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football clubs, Real Betis.

Pablo Arquero Fernàndez, Head of Sponsorship at Real Betis, joined hosts George Harborne SBC Sponsorship Director – and Callum Williams – Business Journalist for Insider Sport – on the team’s latest push into the Latin America market.

Aiming to increase its fanbase and commercial opportunities within the region, Arquero Fernàndez spoke how the club’s and La Liga’s growth plans in Latin America have been accelerating in pushing both brands across the continent.

This also led into a conversation on Betis’ more international plans on building youth academies to broaden not just the club’s growth strategy off the pitch, but on the pitch, as Betis continues to seek the best youth talent across the world.

There was also time for Arquero Fernàndez to discuss some of the more innovative partnerships with Web3 companies, as well as plans for the future.

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