While the best athletes in the world compete for gold at the Paris Olympics, Sportsbet.com.au played host to the Elite Average Games.
Featuring events such as the 50m Floatie Paddle, Footy Retrieval, Pillow Toss and Dad Dancing, “Elite Average competitors from across the globe” battled it out to win gold.
Given Sportsbet is an Australian company, it is unsurprising that athletes from the nation emerged victorious in the various competitions, often in dramatic fashion.
In a video highlighting the best moments, Beau Anarra is seen winning the Footie Retrieval by accurately dislodging an Aussie Rules football from a tree with his flip flop, while Len Loosefoot wins gold in the Dad Dancing competition using the ‘lawnmower’ and ‘sprinkler’ moves.
One of the most viral videos from the Tokyo 2020 games was when Australian swimming coach Dean Boxall was seen willing Ariarne Titmus to gold in the 400m freestyle.
Here's Aussie swim coach #DeanBoxall winning Gold in celebrations category at #TokyoOlympics. pic.twitter.com/WUeX8Ujstm
— Rajendra Chaudhary (@Bombaymoshai) July 26, 2021
This moment inspired part of Sportsbet’s content as Crystal Drinkwater is shown winning gold in the 50m Floatie Paddle while a Boxall look-a-like cheers her on from the side of the pool.
The Flutter-owned brand is known for its tongue-in-cheek content and the operator produced a guide to cricket for Americans ahead of the ICC Men’s T20 Cricket World Cup that was partly held in the US.
In the advert, “the grubs”, Sportsbet’s team of very average local cricketers, were shown trying to “teach the Yanks how to play the gentleman’s game” within a baseball stadium.
Sportsbet is also the main sponsor of the recently concluded National Rugby League (NRL) Try July initiative.
Throughout July, Sportsbet pledged to donate AU$5,000 (£2,600) to charity every time an NRL or NRLW player performed a celebration after scoring a try.
This was the fifth iteration of the scheme and the operator announced on social media that players had helped to raise AU$400,000 (approximately £203,000) for the former NRLW player Tori Hunt and the Australian Skin Cancer Foundation.
That’s a wrap for Sportsbet’s Try July for 2024. $185,000 raised in the final week, taking the total raised for Toni Hunt and the @AusSkinCancer to a massive $400,000 🔥🔥🔥 #NRL #TryJuly pic.twitter.com/PXbHdmKXUu
— Sportsbet.com.au (@sportsbetcomau) July 29, 2024
