Polish bookmaker STS has agreed a deal to become the regional partner of Bundesliga giants Borussia Dortmund (BVB) and will partner the farewell game of Polish football legends Lukasz Piszczek and Jakub Blaszczykowski.
Polish bookmaker STS has agreed a deal to become the regional partner of Bundesliga giants Borussia Dortmund (BVB) and will partner the farewell game of Polish football legends Lukasz Piszczek and Jakub Blaszczykowski.🆕 Herzlich Willkommen @BVB! 👋
— STS (@stspolska) August 22, 2024
🇩🇪 8 x Mistrz Niemiec
🏆 5 x Puchar Niemiec
🥇 1 x Champions League
Ogłaszamy, że zostaliśmy Regionalnym Partnerem Borussii Dortmund w Polsce oraz…
Oficjalnym partnerem meczu pożegnalnego Jakuba Błaszczykowskiego oraz Łukasza Piszczka, który… pic.twitter.com/0WSRPRkDMp
As part of the deal, STS will be granted industry exclusivity for Poland in using the BVB logo and materials designed for BVB fans. Additionally, the STS brand will be shown on LED banners during all of the team’s Bundesliga matches broadcasted in Poland.
Head of PR & Sponsorship at STS, Pawel Sikora, commented: “The agreement with Borussia Dortmund is the first step that will allow us to once again make STS’ presence in the sponsorship market stronger through a creative and out-of-the-box approach to our concluded agreements.
“As a market leader, we want to establish partnerships with the biggest brands, and the agreement with Borussia Dortmund fits perfectly into this.”
The farewell match of Blaszczykowski and Piszczek will take place on 7 September at Dortmund’s Signal Iduna Park and will be broadcasted on Poland’s TVP Sports network.
The Polish pair both made over 200 appearances for the club during their careers and were part of the team’s back-to-back Bundesliga-winning sides in the 2010/11 and 2011/12 seasons.
“Polish fans of BVB associate a lot of positive sporting memories with the club because of Lewandowski, Piszczek and Blaszczykowski played for the club,” explained STS’ CEO, Radim Haluza.
“We want to take advantage of this positive sentiment and excitement for the benefit of the STS brand and our customers while showing that our sponsorship agreement will continue to grow. This partnership opens up new opportunities for us and will certainly strengthen STS’ image as a leader in the Polish market.”
Earlier this year, BVB announced a partnership with PRIME Hydration, the energy drink brand created by influencers KSI and Logan Paul. Yesterday (22 August), BVB also announced green energy firm RWE as its premium and sustainability partner until 2030.
