Mr Vegas Online Casino has brought its brand to life with a new character.
Appearing in a new 30-second TV advert, the character named after the operator is seen at the door of a cafe dressed in a green suit and open-necked shirt covered in gold jewels.
After entering the cafe, he begins transforming members of the public within the establishment, dressing them in different Las Vegas-themed outfits.
A woman is magically clad in a Roman Gladiator outfit, a passing waiter is transformed into a cowboy with a plate overflowing with poker chips and a man sitting reading a paper finds himself wearing a glittery dancing girl outfit.
The Mr Vegas visit concludes with the tagline “give your day some uhh” and details how you too can “get the only true Vegas experience from your home” with the online casino he is named after.
According to Marco Trucco, CMO of VideoSlots, the gaming company behind the Mr Vegas brand, the new campaign aimed to “bring our brand to life with a character that would capture everyone’s attention”.
Leith Studios, the creative agency behind the ad also described the character as “bringing Vegas to the everyday”.
Ed Brooke, Executive Partner at Leith Studios, added: “With a name and brand like Mr Vegas, we couldn’t wait to bring him to life, and we think that audiences will love our jazzy, joyous representation of the home of bright light and magical experiences.”
The ad was directed by Sye Allen for Leith Studios and produced by Amber Hooker and Jennifer Howells. Media planning was handled by All Response Media.
