The implementation of digital verification and identification methods represents a ‘transformational development’ for the gambling industry, amid the COVID-19 pandemic.
What is it?
Speaking on the SBC Digital Payments panel titled, ‘The opportunity for Digital ID in a physical world’, betting and payment industry leaders touched upon new verification methods and how this can benefit the bettor experience.
Who is it?
Andrew McCarron, Managing Director at SBC
Ralph Topping, former CEO of William Hill
Simon Bazalgette, Independent Non-Executive Director and former CEO of the English Football League and The Jockey Club
Caroline Steele, Senior Client Director – Gaming at 1account
What is being said?
Discussing the role of digital ID within the gambling industry, Topping emphasised: “You have to make sure you’re compliant, you’re regulated and you’re quickly assessed, and the good thing about the system at present is there’s no charge for the services which, again, I can’t think of anybody who’s looking to verify someone online who wouldn’t use the system because it speeds the whole process and I think the frustration for clients is huge.”
Speaking about the impact that new technologies could have, Bazalgette added: “I think it will make a big difference on the racecourse. The racecourses have looked at self service terminals for quite some time and certainly over the last two or three years with the changing ownership of the Tote and a closer relationship with China. It’s always been seen as an important development of the course.
“In the UK we haven’t been able to do it partly because the technology hasn’t yet been there. I think it now is, but the biggest issue was the licence restrictions that meant that these kinds of checks had to be done in person. Therefore, they couldn’t really be self-service because you would always have to have supervision and that effectively meant it wasn’t really viable up until now.”
Why should I watch it?
To learn about how the introduction of digital identification and verification processes to the gambling industry can enhance the bettor experience.
Where can I see more?
Source: SBC YouTube Channel