With the rescheduled 2020 European Championships on the horizon, how are betting operators and companies preparing for ‘the biggest event’ of the year?

Who is it?

Henrik Tjärnström, CEO of Kindred Group

Kindred Group is an online gambling operator which offers products such as online casino, poker, bingo and sports betting, with the group owning nine of the biggest global betting brands, including Unibet and 32Red.

What is being said?

Discussing how the company is expecting to break records during the delayed tournament,  Tjärnström explained: “The teams have been working very hard. We were already geared to have the Euros last year, so we’ve had a sort of a rehearsal and the preparations. Now, when it’s finally happening, we’ve been refining those plans and been working across the company to be ready for what will be our biggest event ever.

“We’re pretty confident that we’re expecting to beat quite a few all-time highs during the tournament. It’s about building the database long-term in advance to be ready when the events happen and we know also that a large part and a significant part of our customer base is only active around these major events. That’s also something that we clearly will utilise again to reactivate that database, a more dormant database and then also acquire new customers on top.

“That will give us a good boost also going into the Autumn when the normal season starts again. Then, of course, next year we have the World Cup, which will also be very interesting. So, it’s about a year-and-a-half of a fantastic sports calendar coming up now.”

Why should I watch it?

To learn about how operators coped with the postponement of the continental competition and how betting companies are gearing up for some of the sporting calendar’s biggest events.

Where can I see more?

Source: Kindred Group YouTube Channel

Kindred Group: Postponement of 2020 Euros acted as a rehearsal for tournament