Parimatch has marked the beginning of its collaboration with professional cricketer Dale Steyn in the release of its new promotional video.
The video, which takes on the company’s signature yellow and black tint, depicts Steyn catching the ball perfectly with his bat before hitting the ‘place bet’ button on the Parimatch app and celebrating his victory.
Last month, the South African was signed up as Parimatch’s new brand ambassador in an 18-month agreement representing the firm’s first cricketing association and a statement of content to grow brand awareness among fans of the sport in Africa and the UK.
“Get ready to predict on the number one cricket prediction gaming platform,” Steyn voiced in the short promotional video clip. “Parimatch: fired up to win.”
Held in high regard as one of the ‘greatest bowlers of all time’ and one of the best of his generation, Steyn has almost 700 international wickets to his name, with his 439 Test Match wickets recorded as the most by a South African.
Last year, the 37-year-old was featured in the ICC Test Team of the Decade, having dominated the top spot in the ICC Test rankings whilst at the peak of his playing career.
The launch of the video follows on from the release of Parimatch’s Juventus-centred campaign, starring a handful of the Serie A club’s top players to promote the partnership between the two.
The Cyprus-based sports betting company has also signed talent such as Conor McGregor and Mike Tyson to represent the firm, whilst maintaining a sponsorship agreement with mixed martial arts promotion, the Ultimate Fighting Championship (UFC).
Meanwhile, the firm recently became one of the first operators to secure an online gaming license in its founding country of Ukraine, covering sports betting, casino and poker.