Bookmaker Coral has unveiled its 2020 UEFA European Championship marketing campaign – Matchday Rewards – which allows customers to collect Matchday Stamps throughout the tournament in exchange for rewards.
The campaign includes a 30-second TV advert produced by leading agency Bartle Bogle Hegarty and an exclusive European Championship podcast created in association with JOE Media.
Furthermore, the integrated campaign has also seen Coral assemble a panel of 24 experts, one from each country in the tournament, including football legends Alan Shearer, Ally McCoist and Dean Saunders.
The Coral Matchday squad of experts is made up of journalists and pundits from every nation competing in the tournament, giving Coral customers the inside track on every team, from Portugal to Finland, and Wales to Slovakia.
Chris Brocklehurst, Head of Brand Marketing at Coral, stated: “We know that passionate football fans will have an interest in every game during the European Championships, not just the home nation matches or the big fixtures. For customers who’ll be betting every day, Matchday Rewards is a campaign that rewards loyalty throughout the tournament.”
The ad spot will run throughout the tournament, depicting a football fan watching three matches over the course of three days, from an ‘edge-of-the-seat nil-nil to a battle between the underdogs’.
The film is supported by multiple cross-channel activations, including dynamic radio ads, print and digital.
“The Coral bettor is the guy that runs home to watch Austria v North Macedonia,” added Nick Gill, BBH Creative Director. “He loves international football. Whether it’s a goalless draw or a match of the underdogs, he won’t miss a game this summer. To him, every match day matters.
“This film titled ‘3 Big Days’ describes his passion for the tournament as he takes a punt on three European Championship 2020 games and is rewarded with a £5 free bet thanks to Matchday Rewards from Coral.”
Coral will also extend its collaboration with JOE Media and has commissioned seven All To Play For podcasts for the tournament, during which host Joe Cole will be joined by a different guest on each episode offering pre-match insights and expertise to fans.