Broadcasting on 19 October on ITV, ITV Hub and ITV4, the 10-part series looks to show ‘unique insights’ on the individual journeys and experiences of athletes who have risen to the top of their sports.
Chris Brocklehurst, Coral’s Head of Brand Marketing, commented: “The history of sport is full of teams and individuals battling adversity and beating the odds.
“This new ITV series will tell the stories behind the sporting triumphs of many familiar names. From trailblazing flat jockey Hollie Doyle to Guy Disney’s inspiring and remarkable story, we’re sure that the nation will have their favourites.”
Funded by Coral, the series’ debut documentary will follow the achievements of champion flat jockey Hollie Doyle, and each episode will be presented and narrated by broadcasters of the ITV Sports team, including Gabriel Clarke, Mark Pougatch, Ed Chamberlain, Francesca Cumani and Oli Bell.
Further episodes will include fellow riders Guy Disney and Johnny Murtagh, plus a ‘special programme’ ahead of the Cheltenham festival on the racehorse, Desert Orchid. Darts World Champion Gerwyn Price will also be featured.
“This is a brand new format for Coral and it brilliantly captures some of the most compelling and exciting stories in sport and cements Coral’s position as a leader in sport,” Brocklehurst added.
The betting platform has been working in partnership with creative agency the7Stars and TV production unit Supernova in the creation process. Furthermore, the series commercial output including idents and activation has been overseen by DRUM.
Each episode will coincide with popular sporting events such as The Ashes, the FA Cup, the Six Nations and the Cheltenham Festival, and Phil Heslop, ITV Sport’s Executive Producer, noted: “It’s hugely exciting to be teaming up with Coral to tell ten such compelling and inspirational stories.
“Against the Odds will give the viewers a real insight into the unseen world of the athlete- away from the bright lights, and highlight what it takes to make it at the very highest level of sport.”