Hollywood actor Ben Affleck will star and direct WynnBet’s new advertising campaign which will also feature Shaquille O’Neal and Melvin Gregg.
Commercial spots from Wynn Resorts online sports betting and igaming app will detail Affleck and Gregg’s journey to the sportsbook at Wynn Las Vegas, where they engage with O’Neal, along with other sports betting enthusiasts.
Commenting on the campaign, O’Neal stated: “This campaign is a winner. The Wynn offered the perfect backdrop and it was a lot of fun to shoot alongside Ben and Melvin. I’m excited for fans to experience WynnBet, a world-class mobile sports betting experience.”
The full advertising campaign is set to air on TV with elements integrated throughout the WynnBet app and social media platforms. The commercial, which includes a two minute and 20 second extended cut version, was written and produced by Laundry Service.
In addition to directing and starring in the campaign, Affleck hand-selected Gregg, his co-star in the critically acclaimed sports drama, “The Way Back,” for the shoot.
As a long-time Boston sports fan and gaming enthusiast, Affleck helped build out characters featured in the spot, as he, Gregg and O’Neal chat with fans and friends around the Wynn Las Vegas casino floor. Affleck will continue his relationship with WynnBet as a strategic consultant.
“Our new campaign brings the WynnBet experience to life — the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBet,” Wynn Interactive CEO, Craig Billings, added.
“Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew as well as developing the characters to capture the fun involved with winning together. We’re excited to show everyone what WynnBet has to offer.”