The ESI Brand Showcases invite esports rights holders and select commercial partner to the stage to present on a recent, successful esports activation. The partners will shed light on how the deal came about, how they’ve activated successfully in the esports marketplace as well as how it has compared to similar marketing spend in more “traditional” markets.
Speakers: Nasim Abu-Qouta – Senior Sales Executive, Brand Partnerships – DreamHack
Jessica Stålhbom – Head of Marketing, Nordics and Baltics – Mastercard
James Herring – Account Manager Esports – FRUKT / Octagon