With the increasing betting sponsorships within the NFL, constituents of the sport are considering what is ‘too much’ when it comes to wagering advertising in sports? 

It comes following estimates that sportsbooks will spend around $1 billion on advertising this coming season.

In the latest episode of  the Legal Sports Report, the panel discussed the ‘recurring problem’ in seeing too many sports betting advertisements from operators.

A report from iSpot TV claimed that in the first week of the NFL, Sportsbooks have spent around $21 million on television ads across CNBC, Fox and NBC, with the panel suggesting that this could be ‘detrimental to the industry long term’.

Duskin Gouker, site analysis provider, commented on the concerns being raised prior to the issue ‘getting out of hand’: “We’ve said it more than once on this podcast that this danger exists, and it’s interesting to now hear it coming from regulators.

“This is the life cycle in the UK, they’ve been through this and seen too many advertisements, and now there’s just a spotlight because of the NFL season. But this is already very bad in every state where there is legal sports betting.”

Last month, PointsBet was named the official sportsbook partner of the NFL. This collaboration secured sponsorship opportunities for the betting brand and visibility throughout the 2021 season, conducted across televised advertising as well as integrations over digital assets.

This came only some months after WynnBet furthered its enhancement in sports sponsorship activities by partnering with the Detroit Lions, which saw the enterprise secure the naming rights to the ‘WynnBet Sports Bar’ at Ford Field.

The Legal Sports Report: How much is too much when it comes to sportsbook advertising?