Ladbrokes and neverland take viewers behind the scenes of ‘knockout’ new marketing campaign
Ladbrokes and neverland media brought viewers behind the scenes of the firm’s latest marketing campaign, which played on the story of Philadelphia’s iconic fictional...
Learn about the latest affiliate marketing trends and acquisition strategies in the ‘Affiliate, Marketing...
Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to analyse the latest strategies, trends and regulatory...
Codere strengthens River Plate collaboration with new advertising campaign
The partnership between Codere and Argentinian top-flight football club Club Atlético River Plate will feature in the firm’s latest marketing campaign.The ‘Hinchadores’ advertising series was developed...
Lady Luck Games CCO Borg-Barthet reflects on 2022 and what more is in store
Lady Luck Games has gone from strength to strength in 2022 by rolling out an array of interactive slot titles which shows no signs...
LSports – the importance of the computer vision-based system
Speaking at SBC Summit North America, Dotan Lazar, CEO & Co-Founder of LSports, underlined that he discovered a lot of resources are being invested...
Poker legend Molly Bloom to host €10,000 ‘Molly’s Game’ at SBC Summit Barcelona
The legendary entrepreneur, author and organiser of high-stakes poker games for the rich and famous, Molly Bloom, will be at SBC Summit Barcelona to deliver a keynote...
HPL Digital Sport’s Ed Moed: Understanding your target market is crucial
According to Ed Moed, CEO of HPL Digital Sport, as the market continues to shift, it becomes increasingly vital for firms to ensure that...
BetVictors ‘Last Fan Standing’: Cause for concern for Liverpool following Fulham draw?
Premier League football returned this past weekend with one of the more high-profile results coming at Craven Cottage, as title contenders Liverpool drew to...
SBC Webinars: Learning from the mistakes of Europe when it comes to social responsibility
One of the key challenges that comes with expansion into emerging markets for betting operators is customer onboarding, and Peter Murray of Veriff emphasised...
ESA Gaming: World Cup to create ‘big opportunities’ for gaming
Thomas Smallwood, Head of Marketing at ESA Gaming, spoke with SBC about the company’s vision ahead of the FIFA World Cup 2022 Qatar. A leading...