INPAY: The importance of cross border payments
Recent years magnified the importance of the payment journey for sports betting and gaming operators, with players demanding efficiency and safety in abundance when...
Boxing at the heart of Betfred’s latest marketing campaign
Betfred has announced the launch of its new marketing campaign featuring the legendary American ring announcer, Michael Buffer.
The 'Let's Get Ready to Rumble' campaign...
Joanna Lambert: ‘We’re striving to make Yahoo a single destination for sports fans’
In October 2019, Yahoo Sports announced a partnership with BetMGM, which powered sports betting for Yahoo Sports and the creation of a new sportsbook...
Premier League Chairman Gary Hoffman to step down over Newcastle United takeover backlash
Premier League Chairman, Gary Hoffman, has confirmed he will step down at the end of January 2022, according to a report from Sky Sports...
888sport – The Eye Test: The future of the Toon under new ownership
Excitement and expectation are at fever pitch on St James’ Park as the fans eagerly await for the cash to be spent in January.
The...
NBA creates a deeper understanding of the game with Sportradar
The National Basketball Association (NBA) has announced a multi-year partnership with Sportradar to grow US operations, increase its international footprint and drive fan engagement.
The...
The exponential growth of women’s football can lead to a new demographic engaging in...
Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting.
Speaking as part of...
Fitzdares CEO, William Woodhams: The importance of the human touch in a sector revolutionised...
Enhancing personalisation and improving the customer experience has been a longstanding focus for Fitzdares, as CEO William Woodhams explained to SBC’s Erin Gallagher at...
Star Sports Trader Chat: Discussing a dramatic period of racing
In a much-anticipated edition of Star Sports Trader Chat, Johnny Ward and Flynn Goward dissected a hectic period of racing, with a review of...
Embracing esports at BOSE – Oliver Niner: ‘Understanding where your data comes from is...
As esports engagement continues to grow at a rapid rate across Europe, betting operators are adapting their offering and providing it with a personalised...