Europe

Zytara Labs seals AS Roma primary shirt sponsorship

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Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years. In becoming the ‘first professional football organisation...

Ladbrokes retains collaboration with Neverland creative agency

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Off the back of the engaging “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships, Ladbrokes has announced it...

Panorama horse racing programme shed light on ‘completely unacceptable’ practices

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The BBC’s Panorama probe into animal welfare has caused a stir in the horse racing world, not least among industry leaders and top organisations. The...

William Hill’s Final Round – Team GB backed for record medal haul

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William Hill’s Final Round podcast previewed the upcoming Olympic games, looking at a GB boxing team that Gareth A Davies described as ‘probably the...

SBC Awards to return to Evolution London for 2021 ceremony

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The SBC Awards will return to the stunning Evolution London venue for their eighth edition on 14 December 2021.  Designed to recognise and celebrate excellence in the global...

The Betfred Boxing Show: Crolla heaps praise on Brian Castaño

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This week’s Betfred Boxing Show saw former world champion Anthony Crolla heap praise on Brian Castaño after his valiant effort against Jermell Charlo. The undisputed...

Star Sports – Trader Chat: The challenge of pricing the Olympics

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After a week off, Star Sports Trader Chat has returned as Johnny Ward is joined by Flynn Goward to reflect on a turbulent period...

Weighing up the Olympic opportunity

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With the Olympics on the horizon, a fresh opportunity opens for sportsbooks and bettors as sports that would have previously had very little betting...

BBC’s Panorama leads to ‘urgent’ meetings from the BHA

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The BBC’s Panorama documentary, which focused on the welfare of horses, has led to the British Horseracing Authority (BHA) calling for ‘urgent’ meetings with...