North America

Drive by DraftKings’ Kiki Mills Johnston: Startups and innovation the lifeblood of industry

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Innovation and startup companies are key to the long-term success of any industry, says Drive by DraftKings Partner Kiki Mills Johnston, and the betting...

Drew Brees at the heart of two new PointsBet advertising campaigns

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Online gaming operator PointsBet has unveiled two new marketing campaigns featuring NFL icon Drew Brees as part of the ‘Live Your Bet Life’ initiative. The...

SBC North America: AGA’s Bill Miller underscores importance of fan education

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For Bill Miller, President and CEO of the American Gaming Association (AGA), the US sports betting industry must promote the right messaging to sports...

Soo Kim: New York operators will have to be disciplined on customer acquisition

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One of the most significant speakers at this week’s SBC Summit North America was Soo Kim, Chairman of Bally’s Corporation, who shared his insights...

SBC North America: Richard Schuetz on how markets could be ‘dwarfed’ by California

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California is the largest state in the US, and also represents the country’s largest betting and gaming market, according to Richard Schuetz, owner of...

Joe Asher: Elevating IGT’s sports betting growth

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Elevating a firm’s sports betting offering to the next level is no small feat, but according to Joe Asher – IGT’s President of Sports...

Barstool Sportsbook: PickEm show praises the performance of Michigan

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College football was the focus on the latest episode of Barstool Sportsbook’s Pick Em show, with ‘El Pres’ Dave Portnoy lauding the performance of...

DraftKings – Even Money podcast: Ross Tucker laments decision to back the Steelers

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Ross Tucker and Steve Fezzik reflected on an engaging Thanksgiving weekend of NFL action as more casual fans than ever were drawn to the...

BettorFantasy: Bringing together fantasy sports and wagering to create a unique experience

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Combining fantasy sports and betting via a free-to-play gamified platform is helping to build unique experiences for gamblers, according to BettorFantasy co-founders Sahil Patel...

Fox Bet predicts a ‘defensive battle’ for upcoming clash between Dolphins and Giants

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The 2021/22 National Football League (NFL) season is now in its 13th gameweek, and with sports betting expanding across the country, the sport is...