Marketing

William Hill: Wilder takes ‘vow of silence’ as tense showdown begins

0
In the latest episode of William Hill’s The Final Round, Gareth A. Davies and David Alorka looked ahead to the highly anticipated Fury v...

Paddy Power unveils VAR TV comedy series

0
Paddy Power has launched the first episode of it’s self-produced sitcom, ‘The VAR Room’, in conjunction with the Virgin Media and Amazon Prime video...

Dave O’Meara: Creative advertising is 100% within marketers control

0
Speaking at the SBC Digital North America event, Dave O’Meara, Co-Founder and COO at Spirable, and Daniel Toledo, Head Of Performance Marketing at Entain,...

Valencia launches Socios.com fan token to sponsor shirt

0
LaLiga club Valencia CF has unveiled its new-look jersey, which will be sponsored by the Chiliz-owned Socios.com fan engagement platform as part of a...

Genius Sports deal set to ‘fuel massive global growth’ of pickleball

0
You’d be forgiven for being unaware of Genius Sports’ newest collaboration, however, with over three million players in the United States alone, pickleball is...

DraftKings: Betting operators are not the only competitors

0
For DraftKings CEO Jason Robins, the company faces a wide range of competitors, not just in terms of betting operators but also from ‘anything...

Betfair: Home teams attracting the most punters for Euro 2020

0
As the whole of Europe sits down to enjoy the UEFA 2020 European Championship following last year’s COVID-19-related postponement, Betfair has launched a new...

Zilliqa: The ‘powerful’ impact of NFTs in the sporting space

0
As many of the top sporting leagues and organisations across the globe begin their first forays into the world of digital collectibles and, more...

Betmotion activates Club Athletico Paranaense sponsorship

0
Online gambling and entertainment company Betmotion has inked an official sponsorship agreement with Brazilian Serie A side Club Athletico Paranaense.Under the terms of the...

ESI Digest: Betway and G2 Esports sponsorship is ‘massive’

0
From ‘massive’ sponsorship deals to ‘all-star’ showdowns, the ESI Digest from Esports Insider runs through some of the week’s biggest stories from the world...