Codere strengthens River Plate collaboration with new advertising campaign
The partnership between Codere and Argentinian top-flight football club Club Atlético River Plate will feature in the firm’s latest marketing campaign.The ‘Hinchadores’ advertising series was developed...
Lady Luck Games CCO Borg-Barthet reflects on 2022 and what more is in store
Lady Luck Games has gone from strength to strength in 2022 by rolling out an array of interactive slot titles which shows no signs...
LSports – the importance of the computer vision-based system
Speaking at SBC Summit North America, Dotan Lazar, CEO & Co-Founder of LSports, underlined that he discovered a lot of resources are being invested...
HPL Digital Sport’s Ed Moed: Understanding your target market is crucial
According to Ed Moed, CEO of HPL Digital Sport, as the market continues to shift, it becomes increasingly vital for firms to ensure that...
SBC Webinars: Learning from the mistakes of Europe when it comes to social responsibility
One of the key challenges that comes with expansion into emerging markets for betting operators is customer onboarding, and Peter Murray of Veriff emphasised...
ESA Gaming: World Cup to create ‘big opportunities’ for gaming
Thomas Smallwood, Head of Marketing at ESA Gaming, spoke with SBC about the company’s vision ahead of the FIFA World Cup 2022 Qatar. A leading...
LSR Podcast: Massachusetts set for significant step in legalised sports betting
The state of Massachusetts is preparing to sign a bill that would legalise sports betting for the first time in the state's history.During a...
iGamingFM: The difference between personalisation and segmentation
In a special edition of iGamingFM, Ellie Lynch took the hot seat as Jack Smith of SportingTech revealed the direction and beliefs of the...
Paddy Power Fan Denial highlights turmoil of Manchester United supporters
The distress for Manchester United fans continued this week as the club suffered an opening day home defeat to Brighton and Hove Albion.In the...
Jake Paul announces sports betting venture with Betr launch
One of the biggest global online influencers, Jake Paul, has confirmed he is moving into the world of online betting. Backed by a fiercely loyal...