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DraftKings – GaryVee’s Hard Dialogue: Feel good factor is back as Carolina and Washington...

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There were contrasting emotions as DraftKings played host to the latest episode of GaryVee’s Hard Dialogue NFL podcast, as the host commiserated over the...

Joanna Lambert: ‘We’re striving to make Yahoo a single destination for sports fans’

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In October 2019, Yahoo Sports announced a partnership with BetMGM, which powered sports betting for Yahoo Sports and the creation of a new sportsbook...

Premier League Chairman Gary Hoffman to step down over Newcastle United takeover backlash

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Premier League Chairman, Gary Hoffman, has confirmed he will step down at the end of January 2022, according to a report from Sky Sports...

888sport – The Eye Test: The future of the Toon under new ownership

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Excitement and expectation are at fever pitch on St James’ Park as the fans eagerly await for the cash to be spent in January. The...

NBA creates a deeper understanding of the game with Sportradar

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The National Basketball Association (NBA) has announced a multi-year partnership with Sportradar to grow US operations, increase its international footprint and drive fan engagement.The...

The exponential growth of women’s football can lead to a new demographic engaging in...

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Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting. Speaking as part of...

Star Sports Trader Chat: Discussing a dramatic period of racing

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In a much-anticipated edition of Star Sports Trader Chat, Johnny Ward and Flynn Goward dissected a hectic period of racing, with a review of...

Embracing esports at BOSE – Oliver Niner: ‘Understanding where your data comes from is...

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As esports engagement continues to grow at a rapid rate across Europe, betting operators are adapting their offering and providing it with a personalised...

BOSE – Low6’s Jamie Mitchell: Gamification can be crucial to maximising US growth

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Jamie Mitchell, the CEO of Low6 joined SBC’s Erin Gallagher at the Betting on Sports Europe Conference, as he emphasised that as the firm...

BOSE – The growth of US sports into Europe is ‘astronomical’

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With a plethora of high-level broadcasting deals and numerous events hosted in new regions, the fandom of US sports from European fans continues to...