Parimatch deepens partnership with Juventus ahead of potential new campaigns
Parimatch has strengthened its relationship with European football giant, Juventus, as the firm continues to grow its presence via a plethora of football sponsorships.In...
PaddyPower Fan Denial returns as Steve Bruce picks the positives from Old Trafford defeat
Paddy Power’s Fan Denial returned to pay tribute to some of the most impassioned and comical reactions to Cristiano Ronaldo’s brace against Newcastle United. Taking...
888Sport: Who will ‘overachieve’ and ‘do a Leicester’ this season?
For many football fans and oddsmakers, the top-four this year has almost already been decided, with Manchester City, Manchester United, Liverpool and Chelsea widely...
Parimatch confirms three new Premier League partnerships
A trio of Premier League clubs – Aston Villa, Brighton and Hove Albion and Southampton – have signed marketing partnerships with sports betting tech...
Star Sports Trader Chat: Raducanu and Ronaldo get the markets moving after dramatic weekend
In terms of betting engagement, it was a weekend filled with action as two fairytale stories captured the imagination of sports fans and punters. Firstly...
Weekend in Review: Plaudits pile in for Emma Raducanu after monumental underdog victory
It was an action-packed weekend for British punters, as Emma Raducanu wrote the final chapter of a monumental underdog story with her US Open...
Sportemon Go announces ‘first deal of its kind’ with Hibernian FC
Sportemon Go (SGO) has signed a three year partnership with Scottish team, Hibernian, as the firm elevates its expansion into the sporting sector. It marks...
BettingExpert’s The Big Stage: Ronaldo return can raise the tide at Old Trafford
In what has become one of the most anticipated Premier League weekends for a long time, The Betting Expert’s Big Stage podcast underlined the...
Ashville CEO: The benefits of backing a Championship club
The topic of sponsorship agreements between betting companies and sports clubs has taken increasing precedence in public discourse over the past year, as the...
888Sport – The Eye Test: The pressure is on United to achieve after Ronaldo’s...
As the Premier League returns, 888Sport welcomed back some of YouTube’s most recognisable influencers for an episode of ‘The Eye Test’, as Flex from...