Former England midfielder Joe Cole has partnered with the Asian sportsbook Nova88, as its latest brand ambassador.
As part of the partnership Nova88 will release a series of videos, which will feature interviews with the ex-Chelsea and Liverpool star conducted by former Sky Sports presenter Olivia Wayne.
Commenting on the partnership, Cole states in the video: “It’s great to sign for Nova88; they’re an ambitious and passionate team with big plans. I’m looking forward to giving you insights on European, Premier League and international football.”
In a statement released by the operator, it was expressed that Cole offers the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration.
Nova88 said: “Joe enjoyed an illustrious playing career having played in three World Cups, won three Premier League titles and played in a Champions League final. He is now proving to be one of the most popular and astute pundits in the game.
“A wonderful player and a great character, we are delighted to have Joe as Nova88’s brand ambassador.”
Cole played for a range of teams throughout his career in addition to representing the national team, and worked for Liverpool as an academy coach after hanging up his boots in 2018.
He has also enjoyed a spell as a football pundit for broadcaster BT Sports, becoming ‘one of the most popular’ faces on the circuit.