Sportemon Go (SGO) has signed a three year partnership with Scottish team, Hibernian, as the firm elevates its expansion into the sporting sector. 

It marks the first agreement between a blockchain company and a Scottish football club, and sees the SGO logo on the back of the first-team shirt, the creation of a Hibernian Fan Token and digital Non-Fungible Token (NFT) collectibles.

Ricky Jackson, CEO of SGO and ex-professional footballer, commented: “SGO’s Fan Tokens and NFTs are unique, innovative and it is a Game Changer for increased fan activation and engagement but also significant new and recurring revenue generation opportunity for sporting clubs, and athletes alike.” 

The partnership  seeks to develop new products and fan engagement services, with plans to open up opportunities to engage the team’s supporter base with interactive products alongside launching a tokenised merchandise collection pre-release.

“It’s a thrilling space to develop, innovate and be the leader in and we are excited by the opportunity with Hibernian Football Club,” added Jackson.

“It’s a whole new way to own and experience Fandom and Memorabilia and everyone wants a part of it. Now as ‘Official Club Token Partner,’ we are able to bring these exciting Fandom products to Hibs supporter base and the broader Scottish market.”

​​In the past few months, Sportemon Go secured nearly 30 Australian athletes becoming one of Australia’s tokenised sports businesses, having also signed deals with sports clubs and athletes in the USA and now in the UK with Hibernian FC.