Paddy Power once again took a unique approach to Cheltenham content – uniting with Jamie Redknapp for a satirical investigation into the number of lads that will be attending the festival dressed as a Peaky Blinder. 

The video sees Redknapp taken to the Wacky Warehouse, where he sold a dream of seeing first hand what the peaky blinders’ lifestyle is like before he quickly realises that this is simply not to be. 

Redknapp’s attention is turned to 2-4-1 cocktails and a pub quiz, as the hopes of embarking on a peaky blinders lifestyle quickly evaporate and he warns consumers not imitate those on the TV.