Paddy Power is highlighting the ever-present connection that Christmas shares with football, with usual Christmas clichés before promptly ripping them in a satire manner, in its new festive advert.
With the help of Shameless actor David Threlfall’s voice, Paddy Power delivers a seasonal ad with scenes that pay homage to football’s most iconic moments, with a Christmas twist.
Zinedine Zidane’s notorious headbutt during the 2006 World Cup Final lights the sky in the design of Christmas lights, and former England striker Peter Crouch collides with a bouncer in the betting firm’s reimagining of a fabled Christmas tale, as the striker struggles to find room at ‘The Inn’.
Flares clash with turkeys, lads get their ‘knits out’, and we see what happens when a Christmas carol organist goes rogue as for the first time ever, the FIFA World Cup will be played during the festive season.
In the spirit of the ‘giving season’, Paddy Power is offering a free Bet Builder on all England World Cup games, meaning the better England do, the more Paddy Power payout.
Michelle Spillane, Marketing and Brand Director for Paddy Power UK & Ireland, commented: “For the first time in our lives, football fans and brands are faced with the prospect of Christmas colliding with a Winter World Cup. It’s uncharted territory for all of us. To Paddy Power, it presented us with double the opportunity to surprise and delight football fans.
“Our aim was to create an ad campaign that celebrates the beauty in both, that captures the mood of the nation and gets fans excited about the prospect of this unforgettable opportunity to mark where they were in 2022 during this once in a lifetime tournament.”
