Flutter Entertainment and the Missing People charity have announced a new partnership, kicking off the start of the collaboration with a video launch at London’s Hippodrome Casino.
Billed as #TogetherforMissing, the partnership will see Flutter donate £150,000 to the charity as well as leverage its Paddy Power, Betfair, Sky Bet, and PokerStars UK to raise awareness of the group’s campaigns and activities.
Launched on 21 September, the film marking the start of the partnership demonstrates the charity’s efforts to find and reunite loved ones with their families.
Additionally, PokerStars UK has launched a new deck of cards which are ‘missing’ their Kings, Queens and Jacks, and display the charity’s helpline number for anyone who needs support.
Sue Hammett, Group Head of CSR at the Flutter, said: “It was a real delight to gather at the Hippodrome with the incredible attendees from Missing People, who work endlessly to help reunite loved ones.
“We were honoured to have the Stammers family with us who were brave enough to share their story. This had an impact on everyone in the room and highlighted even further the importance of supporting Missing People.
“This is another important step in our relationship with Missing People and we hope that our support will continue to help reunite families across the UK.”
Missing People currently estimates that 170,000 people across the UK go missing annually, of which 63% are male and the highest risk age group is between 18 and 39. Missing People was able to successfully locate 700 adults in 2020.
Jo Youle, CEO at Missing People, remarked: “Missing People is pleased to have the opportunity to work with Flutter to help reach an adult audience at high risk of going missing – men aged 18-39. Our support exists for any missing person, every day of the year.
“Through this partnership we will also be able to highlight adults who are missing. We know opportunities like this to get the message out means so much for families of missing people that the charity supports.”