Paddy Power has made another addition to its series of satirical advertisements, in which two England football legends reminisced about their historic ‘win’ in 1996.
Leveraging famous faces Sol Campbell, Teddy Sheringham and Peter Crouch, in addition to England fan Shaun Williamson aka ‘Barry’, Paddy Power has continued to make an impression with its comedic approach to sports betting marketing.
The Irish bookmaker noted that for many England fans, the Euro 1996 tournament was ‘the pinnacle’ for the country’s sporting scene, as the nation acted as host of one of the biggest international competitions in the world.
However, Paddy Power added that the nostalgia of the event has ‘become so strong that some believe England actually won the tournament’.
“I was a sub in the final,” remarked Sol Campbell. “I didn’t mind that, I was very young anyway. When I scored from the halfway line, with an overhead kick, in the 89th minute – I knew Sol Campbell’s life was not going to be the same again.”
When reminded that it was actually Germany and the Czech Republic who competed in the 1996 final, Campbell added that the main thing he could remember about the event was that it was ‘a hot day’.
Looking back on his career, Teddy Sheringham, cited his Euro 96 winners medal as his ‘favorite one’, holding it in higher esteem than his Premier League, FA Cup and Champions League trophies.
“I was brilliant in the final too,” he said, adding that 1996 was the ‘greatest moment of my life’.
Long-time Paddy Power brand ambassador Peter Crouch, meanwhile, observed that he ‘won the Euros’ at ‘such a young age’, being only 15 years old at the time.
No stranger to creative marketing, Paddy Power’s press team have been very active throughout the ongoing UEFA 2020 European Championship, having offered England fans a ‘Vaccine Against False Hope’ when the national team made a good start to the tournament by beating Croatia 1-0.
In yet another dig at football fans across the Irish sea, the operator pledged to donate €10,000 to Irish football every time Gareth Southgate’s side score throughout the tournament,
Furthermore, the sum will be doubled to €20,000, should either Aston Villa’s Jack Grealish or West Ham midfielder Declan Rice – both of whom began their international careers with the Republic of Ireland – make the score-sheet as a ‘backstabber bonus’.
Source – Paddy Power YouTube Channel