The UEFA Euro 2020 summer football tournament was postponed and rescheduled for this June. Although this was frustrating for many betting companies, it also provided them with an opportunity to improve their offerings.

What is it?

This is exactly what the panel titled ‘The Challenges with Euro 2020’, taken from our Betting on Sports Europe – Digital conference, looks into.

With the football tournament now scheduled for this summer, the session looks at how important it is for the bottom line given the huge sign-up offers in a noisy marketplace, and examines what can be expected from a new-look format, as well as what can be learned from last year’s postponement.

Who is it?

Marc Thomas, a Partner, Propus Partners

Marcin Jablonski, Chief Commercial Officer, LV Bet

James McKiernan, Commercial Director, Betgenius

Lasha Machavariani, CEO and Founder, Setanta Sports Media

Kostas Diorelis, Head of Sportsbook Proposition, Kaizen Gaming

What is being said?

Speaking on the postponement Jablonski explained that it: “was a huge loss, but at the same time, we tried to turn it into an opportunity. For operators, it’s a situation where you build up the strategy, the active customer base, the presence and brand exposure. At the same time, I know for a fact that things we’ve done could have been done better.

“I saw (the Euros postponement) as a tragedy from a business point of view. It was indeed very disappointing, but now we’ve already started rebuilding and preparing again for whatever outcome it’s going to be. We hope, obviously, that the event is going to happen in 2021 so we are acting as if the event is happening.

“If the event is cancelled again, the impact on the industry is going to be significant, but I think, in the end, we will survive and we will adapt.”

Why should I watch it?

To see how the betting world is adapting and using the postponement of large scale sporting events to cultivate better offerings for this year’s events.

Where can I see more?
Source: SBC YouTube Channel

Euro 2020 and the importance of flexibility