Former Manchester United captain at the heart of new Sky Bet marketing campaign
UK operator Sky Bet has launched its latest marketing campaign, which centres around the matchday experience of former Manchester United star Roy Keane. In his...
888sport The Eye Test: Football needs to focus on the fans in 2022
As football heads into a new year, which culminates with a controversial Winter World Cup and the conclusion of a dramatic Premier League season,...
Paddy Power backs Jack Wilshere in quest for new club… ‘but not Tottenham’
Paddy Power linked with Jack Wilshere for the firm’s latest YouTube offering, as it poked fun at a host of subjects from the world...
The Fantasy Football Factory: The Bengals battle on and reflections on the Antonio Brown...
In the final episode of the season of Barstool Sportsbook’s Fantasy Football Factory, there was only one place to start as the boys reflected...
The Eye Test: Big transfer window ahead for Newcastle United
The high value Saudi Arabian takeover of Newcastle United was one of the biggest sporting developments of 2021, and many fans are now watching...
FoxBet: Raiders ‘very much alive’ in the upcoming play-offs
With online and land-based sports betting now an established business in several US states, punters are eagerly awaiting the National Football League (NFL) play-offs,...
The Eye Test debate the Premier League trophy against Champions League glory
As the year comes to a close, many clubs throughout the English pyramid are hoping for a Christmas miracle - whether that be clinging...
Ed Moed: Technology and AI can accelerate the growth of sports betting
Ed Moed, CEO of Hot Paper Lantern and HPL Digital Sport spoke to SBC Media's Erin Gallagher at the recent SBC Summit North America...
888sport – The Eye Test: The Premier League’s potential Ballon d’Or winners
Mo Salah’s positioning in this year’s Ballon d’Or caused controversy as the star was overlooked for the prize, however, the panel of pundits on...
Heightened affordability checks could have significant impact on racing
Racing has underlined concerns over potential regulations on the gambling industry and affordability checks hindering the sport significantly. It comes after a survey of 2,000...