Betting operator Mostbet has announced a new collaboration with Italian football icon Francesco Totti.

It’s a move that significantly bolsters the operator’s global brand, with Totti now an ambassador of the company in CIS countries, Turkey, India, Bangladesh, Pakistan, Peru, Czech Republic, Poland, Portugal and Brazil. 

The Roma legend commented on the collaboration: “It is my pleasure to start this new journey together with Mostbet. I am looking forward to getting in touch with lots of football fans around the world through this collaboration.”

Furthermore, the collaboration also mapped out that there will be numerous activations in the year ahead, as they come together to boost fan engagement on a global scale. 

Speaking on the partnership, a MostBet spokesperson added: “We’re proud to have a sportsman of this caliber on our team. Totti is a top football player, a personification of stability and passion for one’s craft. The same principles guide our work, something that the new contract should speak volumes of.”

The former Italy international played 619 games for Roma, netting 250 goals, in one of the most decorated careers in Italian football history.