Betfred is to become the official betting partner of all three England teams at next year’s Rugby League World Cup. 

The Rugby League World Cup (RLWC) has signed the UK bookmaker as an official partner to England’s Men’s, Women’s and Wheelchair teams for the 2021 edition of the tournament.

The Betfred logo will appear on the lower back of the shirts of all three England teams throughout 2021.

Speaking on the partnership Betfred Founder Fred Done said: “Following our very successful association with Rugby League at all levels in recent years, Betfred are delighted to become an official partner of the England Men’s, Women’s and Wheelchair teams for the Rugby League World Cup in 2021.’

Speaking in a video posted on Betfred’s Twitter Done stated:“We’ve sponsored Rugby League for many many years now and it’s been fantastic sponsorship for us and the opportunity to sponsor the England’s men’s team, women’s team and wheel chair, you don’t miss opportunities like this.”

Betfred have been the title sponsors of the Super League since 2017 and in 2019 ahead of the Grand Final the operator sponsored the Women’s Super League.

Mark Foster, the RFL’s Chief Commercial Officer, added: “Betfred have been outstanding sponsors for Rugby League for the last four years, and it’s fantastic that they will now extend that support to our England teams in 2021.

“It’s such an exciting time for our Men’s, Women’s and Wheelchair teams as they prepare to play World Cups on home soil.”

Done was joined at the launch by John Bateman, Emily Rudge and Wayne Boardman – stars of the England Men’s, Women’s and Wheelchair teams – to launch the new partnership.

Rudge commented: “Next year’s going to be pretty much the biggest year of our lives for the women. This is going to be such a huge world cup that we’ve been gearing towards since the last one and I think with it being on home soil. There’s not going to be a greater opportunity to play for England, it’s really going to be something that we’re massively looking forward to.” 

England will play against Samoa at St James’ Park in Newcastle on Saturday October 23 for the Men’s Rugby League World Cup 2021.

England Women will play Brazil on November 9 at Emerald Headingley and in the Wheelchair Rugby League World Cup England face Australia at the Copper Box Arena in London’s Olympic Park on November 11.

Catch our write up on the behind the scenes making of Betred’s The Nifty Fifty TV campaign.