Kambi Group has taken its partnership with the Belgian National Lottery – Loterie Nationale – and its online Scooore sportsbook brand live ahead of the upcoming 2020 UEFA European Championships.
As a result, Scooore players will have access to the ‘widest range of markets’. Launched in 2012, Scooore is active in more than 300 retail sports betting locations across Belgium.
In addition, Scooore has been designated as one of the main sponsors of the Belgian team ahead of the flagship continental competition.
“The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook,” said Kambi Chief Executive, Kristian Nylén.
In October, betting solutions provider Kambi signed an exclusive multi-year agreement to serve as the lead sportsbook technology provider of Loterie Nationale, with Scooore upgrades earmarked as a critical project for the Belgian National Lottery, raising funds for charities and good causes.
Loterie Nationale Chief Executive, Jannie Haek, commented: “The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand; we are looking forward to making this a great success together.”
“Together with Kambi we have delivered a truly superb online sports betting site for Scooore, which will enable it to increase its competitive advantage in the Belgium market,” added TG LAB Chief Executive, Ugnius Simelionis.