Betclic Portugal has unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, inspired by the infamous words of the country’s captain, Cristiano Ronaldo.
The bookmaker has remixed the battle cry of football icon Cristiano Ronaldo to inspire another Portuguese victory at Euro 2020.
Against the odds, Portugal went on to win the 2016 edition of the continental tournament, achieving the nation’s greatest football achievement – a feat Betclic Portugal believes can be replicated with the help of its catchy campaign song.
Ronaldo’s famous war cry of ‘Andar bater, tu bates bem’ – shouted to his teammate João Moutinho during the tense penalty shootout against Poland five years ago – has been remixed by Betclic Portugal featuring carioca-pop sensation Blaya, which will be released as the Selecao’s unofficial Euro 2020 theme song.
“The Euros always raise the interest of public and it is important to convey the message that betting is an entertainment activity,” remarked Betclic Portugal Brand Manager Miguel Domingues.
“We thought that the best way to get this message across was to create a song based on the celebration of our victory in 2016.”