Gaming operators, developers and suppliers alike should have a ‘specific target’ in mind to build a ‘specific portfolio’ to achieve the best performance, according to Yahale Meltzer, Chief Operating Officer of Groove Gaming.

What is it?

In conversation with Craig Davies, Editor of CasinoBeats, at the 2021 CasinoBeats Slots Fest, Meltzer discussed the basis of the company, its approach and Groove Gaming’s ever-expanding slots portfolio.

Who is it?

Yahale Meltzer, Chief Operating Officer of Groove Gaming

Craig Davies, Editor of CasinoBeats

What is being said?

Meltzer explained: “We’re very focused on client optimisation. Suppliers often do their own promotion and and they try to get their games promoted, but we offer that as well and I think the added value here is that – and this is why we’re testbed – we are really pushing the game providers into meeting the client’s need and not just doing something that they think will work but actually listening to what the client wants pushing the game providers to build it the right way for the operator.

“Usually it’s a lot more in-game tools so it doesn’t require them to have a lot of technology dictation or running around, but it’s more about focusing on the marketing and they don’t have to allocate new resources and they don’t have to get out of the way to have this promotion. It’s something that is very suitable and we find ourselves very often doing very exclusive things with Groove, because we go to the suppliers and say ‘we need why this we need that’ or ‘let’s do this’ and ‘let’s run a test’. This is what the user needs. Make it happen.”

He added: “It’s a win-win situation because the game provider gets the exposure that they need and it really helps them to get the value and the money from that effort that they had, but also they’re really happy and it drives revenues, which is what everybody wants.”

Why should I watch it?

To hear insights into the gaming industry from a leading professional and discover some of the key ingredients to become a successful player within the sector.

Where can I see more?

Source: SBC YouTube Channel

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