LiveScore, the global sports media business, has named five-time Ballon d’Or winner Cristiano Ronaldo as its official global brand ambassador.
Under the terms of the deal – celebrated in a short video clip released by LiveScore – the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championship this summer.
Central to the partnership will be a global ATL creative campaign, including LiveScore’s first TV spot, amplified by a digital campaign harnessing the power of both LiveScore and Ronaldo’s global audiences. Moreover, the striker’s image will be used across LiveScore’s digital inventory and content.
Ric Leask, Marketing Director at LiveScore, commented, “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is, without doubt, the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch.
“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘greatest of all time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world. Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business.”
The Portuguese footballing icon’s social following of more than half a billion fans represents ‘a hugely relevant audience for LiveScore to connect with’, according to a joint statement, with the updates provider delivering content and products to fans across 200 territories worldwide.
“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership,” Ronaldo remarked. “Throughout my career, every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.
“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”
In addition, LiveScore added that the relationship will span ‘at least two domestic football seasons’ as well as next year’s FIFA World Cup in Qatar.