Digital sports streaming service DAZN has finalised a ‘ground-breaking’ deal for the global broadcast rights to the UEFA Women’s Champions League, vowing to take the tournament to ‘new heights’ through the arrangement.
Commemorating the ‘ground-breaking’ tie-up, DAZN released a new campaign entitled ‘We ALL Rise With More Eyes’ – the debut content on its new UEFA Women’s Champions League YouTube channel.
Directed by Alyssa Boni and voiced over by UK rapper FLOHIO, the short film conveys DAZN’s vision for the future of the women’s competition.
“This deal is a first for women’s football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women’s Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe,” said Nadine Kessler, Chief of Women’s Football, UEFA.
“Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
Under the terms of the ‘landmark agreement’, running from 2021 until 2025, DAZN has also entered into a partnership with YouTube that will make the competition live and free for fans around the world for the first time.
According to the two entities, the agreement is ‘one of the largest broadcast deals in women’s club football history’.
James Rushton, Co-CEO, DAZN Group, explained: “DAZN is thrilled to be the new global broadcaster for UEFA Women’s Champions League and cannot wait to work with YouTube and Google to bring fans closer to the game and shine a brighter light on its stars than ever before. DAZN was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube?
“Overnight, this will make the best women’s football easier to watch around the world than ever before. Along the way, we look forward to elevating live broadcast production, extending existing DAZN content franchises, and unveiling new shows that showcase the breadth and brilliance of women’s football.”
For the first two seasons of the agreement, fans will be able to watch live and on demand all 61 matches from the group stage onwards on DAZN and free on DAZN’s YouTube channel.
Meanwhile, for the last two seasons, all 61 matches will be live on DAZN while 19 matches will be made available for free on DAZN’s YouTube channel.