Racing giant McLaren continues its partnership with partypoker as the world prepares for the 2022 Formula 1 season.
The deal continues from last year when a contract was signed between McLaren Racing and sports betting company Entain plc, the owner of the partypoker brand.
Vic Walia, Managing Director of Party Brands, said: “We are very proud and excited ahead of another season of our partnership with McLaren Racing. Once again, we will be able to offer new content to partypoker players and bring the brands to new audiences.
“This should be another thrilling year for Formula 1 and we cannot wait to be a part of it.”
In the coming months, partypoker will introduce a new McLaren Racing arcade game which will give players the opportunity to win prizes throughout the season such as limited McLaren Racing rewards and merchandise.
Meanwhile, partypoker’s ‘See the Unseen’ series has launched online, where McLaren fans and all F1 enthusiasts can witness exclusive behind-the-scenes footage of the work that gets put into delivering an exciting race. Notable interviewees are McLaren driver Daniel Ricciardo and the team’s CEO Zak Brown.
The online poker card company has also delivered several quotes from the team’s engineers on what it’s like to prepare a car for a race weekend, and how it feels when that car wins.
Andrew Salt, No.1 Race Mechanic, said: “My favourite part of the race weekend is easily qualifying. The car has to be turned around very quickly. That includes changing the front wing settings, changing the tires, and putting fuel in the car. Sometimes we have to complete all of that within a minute. It’s an adrenaline rush from start to finish.”
James Herbert, Build Test Technician, said: “Seeing our cars on the podium is a massive thing. It’s so rewarding when you see the reaction on the drivers’ faces and everyone at the track. We talk about it on the Monday after a race, even if it’s not such a good race, but everyone is more hyped up if you’ve had a good one.”
As the F1 season starts on March 18, fans can expect to see McLaren vehicles branded with the partypoker logo across several races.