Europe

Synot Games climbs Mount Olympus with latest slot launch

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Synot Games has announced the launch of its latest slot release, Zeus: Wild Thunder. A low to medium volatility 5x4 slot with 40 paylines, the...

Former Manchester United captain at the heart of new Sky Bet marketing campaign

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UK operator Sky Bet has launched its latest marketing campaign, which centres around the matchday experience of former Manchester United star Roy Keane.  In his...

888sport The Eye Test: Football needs to focus on the fans in 2022

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As football heads into a new year, which culminates with a controversial Winter World Cup and the conclusion of a dramatic Premier League season,...

ParlayBay: Innovation in sports betting yet to reach full potential

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Detailing an ambition to ‘disrupt the current sports betting market’, ParlayBay has outlined plans for new partnerships and launches in 2022.  Speaking to SBC’s Senior...

Complaints over 888 YouTube campaign dismissed by the ASA

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The Advertising Standards Authority has dismissed two complaints around 888 YouTube video promotions that were broadcast on the YouTube channel of Callum Airey’s in...

Paddy Power backs Jack Wilshere in quest for new club… ‘but not Tottenham’

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Paddy Power linked with Jack Wilshere for the firm’s latest YouTube offering, as it poked fun at a host of subjects from the world...

KaFe Rocks: The US will ‘influence entire industry over next five years’

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The US betting and gaming scene will become a leader in technology and innovation and influence the global industry, says Simon Pilkington. Speaking to SBC’s...

BOSE: The enduring popularity of bet builder products

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Following a heavily sports driven year and with another packed schedule on the horizon in 2022, bet builders have proven to be a lucrative...

The Eye Test: Big transfer window ahead for Newcastle United

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The high value Saudi Arabian takeover of Newcastle United was one of the biggest sporting developments of 2021, and many fans are now watching...

Tyrone Allen, NFL PA: A ‘holistic approach’ to gambling related harm

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The betting industry’s relationship with sports is intrinsic to its operations, but remains controversial, especially with regards to the possibility of gambling related harm...