LSR: BetMGM’s NFL move signals leadership ambitions
The LSR cast gathered to discuss PointsBet stepping back and MGM stepping in as the odds presenter sponsor for the NFL.In a very thought-provoking...
BOSE: Creative avenues in maximising partnerships are crucial
Creativity in collaborations has become integral in the growth of brands and maximising their links with sporting organisations. Director at Connecting Brands, Russell Yershon, is...
Thomas Hal Robson-Kanu on Turmeric Co., commerciality of women’s sports and social responsibility
Former West Bromwich Albion and Reading forward Thomas Hal Robson-Kanu is the founder of Turmeric Co, a supplier of turmeric shots that Robson-Kanu has...
Cheltenham expansion – the pros and cons for the betting industry
As one of the biggest fixtures in the UK and Irish horse racing calendar, the Cheltenham Festival is understandably a profitable week for bookmakers,...
David Green: Cross-platform pull of BBC can power Bellator’s European growth
As the impact of media rights in sport continues to take on heightened importance, the extension of the BBC’s deal with Bellator represents a...
888Sport The Eye Test: Do Messi and Ronaldo still make a UCL best XI?
Two of football’s greatest and most iconic players have dominated the sport for the past decade and a half. But has father time finally...
Genius Sports: The role of betting and gamification in future fan engagement
With sports betting in the US having emerged ‘out of the darkness’, stakeholders across the sports ecosystem are examining how the emerging sector can...
Genius Sports: The future of sports betting content and fan engagement
In the modern, multidimensional sports betting and broadcasting world, consumers want content served ‘when they want, where they want and how they want it’.This...
Sky Bet’s The Overlap: Declan Rice’s insider scoop on England teamwork
The latest episode of Sky Bet’s The Overlap saw West Ham United defensive midfielder Declan Rice offer some insights into Premier League and England...
Betway esports: The competitors with a ‘brilliant future’ ahead
The esports and esports betting space continues to expand, with territories such as Brazil becoming increasingly open to the industry. Recent years have seen esports...