Orange County SC: Growing US soccer in the face of city rivals
The latest episode of the Behind The Badge podcast heads over to sunny California where Orange County Soccer Club has continued to defy odds...
The New Saints FC – The ‘unique rise’ of Wales’ famous football club
In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to...
RCD Espanyol: Reinventing the sponsorship wheel away from La Liga
Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope...
Racing Club: The commercial opportunities of Argentina’s ‘First Great’
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and...
Colo Colo: Overcoming commercial hurdles in Chilean football
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit...
Real Betis: Behind the charge towards LatAm commercial growth
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing rugby in Canada
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.
With the...
Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with being a top...
Controversial commerce: Exploring the Premier League’s Asian betting partners
The past year has seen a noticeable trend in English football which has caught a lot of public attention, that being an influx of...
Ep 060: What’s at Stake for Chelsea?
After a winter filled with spending, it’s been a volatile summer for Chelsea Football Club as the blues search for a new sponsor and...