Soccer

Peter Crouch takes centre stage in latest Paddy Power campaign 

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Paddy Power and Peter Crouch have strengthened their collaboration through a new humorous campaign.Focusing  on traditional romcoms, the ‘Love Football, Intimately’ TV spot is...

BetVictor’s ‘Last Fan Standing’: Who is to blame for the poor start at Manchester...

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After two game weeks have passed in the Premier League some have started better than most, but almost all clubs may find themselves in...

BetVictors ‘Last Fan Standing’: Cause for concern for Liverpool following Fulham draw?

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Premier League football returned this past weekend with one of the more high-profile results coming at Craven Cottage, as title contenders Liverpool drew to...

ESA Gaming: World Cup to create ‘big opportunities’ for gaming

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Thomas Smallwood, Head of Marketing at ESA Gaming, spoke with SBC about the company’s vision ahead of the FIFA World Cup 2022 Qatar. A leading...

Paddy Power Fan Denial highlights turmoil of Manchester United supporters  

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The distress for Manchester United fans continued this week as the club suffered an opening day home defeat to Brighton and Hove Albion.In the...

BK8 enhances marketing presence with Burnley FC and Huddersfield Town

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BK8 has strengthened its portfolio of sporting partnerships with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season.The betting operator becomes the official training wear partner...
William Hill

William Hill unveils “not-to-be-missed” podcast series

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A new podcast called ‘STRIPPED’ has been launched by William Hill, aimed at reaching out to the new generations of football fans.

William Hill continues EPIC good vibes for new Premier League season

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Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign.The heritage bookmaker has...

Oddschecker: Premier League Preview – Title winners, top 4 makers, and relegation survivors odds...

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Another Premier League season is upon us as Crystal Palace host Arsenal this Friday in the 2022/23 curtain raiser.Oddschecker’s George Elek is joined by...

Johnson and Dunne reunite for a red and blue derby

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Ex-Liverpool footballer Glen Johnson and Man City veteran Richard Dunne discussed both teams’ current squads and performances.