For Bayes Esports, maintaining a good set of official data sources will spare odds providers the delay of time-to-market speeds that comes with using unofficial data.
According to the company’s Product Manager, Agnes Wasikowska, the use of unofficial statistics can taint an operator’s legitimacy as it brings a 40-second delay behind the market.
“It essentially means that you’re already losing before you even started putting the odds out to your customers,” she said.
Wasikowska pointed out that the esports industry has “very dynamic” features that fuel the constant flow of new game titles and tournaments, with players and bettors demanding an experience that can keep up with the trends.
“They’re looking for something a lot more live-based than pre-match based.”
Due to the abundance of statistics related to a live-based event, specialised odds providers have begun to populate the market, which Wasikowska warns can create ruptures in the provider-customer esports chain.
“Sportsbooks would have to have multiple integrations with all of these specialised providers to be able to benefit from a full range of products,” Wasikowska explained.
With a selection of tools and a handful of partners, Bayes Esports looks to cement the distance between sportsbooks and live data.
One of these tools is the recently-launched odds integration platform BODEX to give sportsbooks access to all of the data providers’ live statistics and odds gathered on a single platform.
Something ‘very dear to her heart’, citing Wasikowska, is the Bayes Esports ongoing content production project, which will look to combine video streams and data into one so that esports content can be created automatically.
With the help of partners such as Pinnacle and Abios, the company is looking to ‘rejuvenate the ecosystem’ of official data usage.